Unforgettable Mermaid & Princess Makeover Experiences

Make your child's dreams a reality and let them embrace their inner sparkle!

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Magical Makeover Packages

Our makeovers aren’t about makeup but about making little girls dreams come true. We let little girls embrace their sparkle with four packages customized to fit your time and budget.

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We have two conveniently located Myrtle Beach locations

 Broadway at the Beach
Directions & Hours

 Broadway at the Beach

Directions & Hours

Tanger Outlets 501

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A birthday party she will remember forever!

With our unique birthday packages, you’ll make special memories and have the most fun — without any mess at your house. The birthday girl will love it, and so will you!

Sparkle’s Party Package

Includes hairstyle of their choice, eye shadow, sparkly nail painting, eye shadow compact, one big accessory, and dancing on stage.

Glam Girl Party Package

Package Two includes everything in Package One, plus a Sparkles drawstring backpack with 5 gifts of their choice!

Mermazing Party Package

Package Three includes all the amazing things in Package Two, plus a mermaid tail swimsuit!

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Our customers are true stars

Follow along with us on social media for your daily dose of mermaid inspiration.

We love making little girls’ dreams come true.

The moment she enters our store, we want her to feel like a star.

My daughter Kyla has been coming to Sparkles since she was 2 years old! She said the best part about Sparkles is not only the cute clothes but the friendly staff and being able to dance on stage.
— Angel Kemmerlin
Sparkles is the best! My daughter, who has cerebral palsy and is in a wheelchair, is always treated like a rockstar princess! Julie has a wonderful way of training all her ladies to be the best they can be!
— Tracey Dawson